Role Overview

xGrowth is hiring a B2B Marketing Strategist for a full-time, remote position based in Australia. This role is ideal for strategic, results-driven marketing professionals with strong B2B marketing expertise, campaign planning experience, and the ability to develop and execute growth-focused marketing strategies. You will help drive lead generation, strengthen brand positioning, coordinate cross-functional campaigns, and contribute to the company's overall growth objectives.

Key Responsibilities

B2B Marketing Strategy Development You will develop comprehensive B2B marketing strategies by analyzing market trends, identifying target segments, and aligning initiatives with business goals. You will help shape the company's overall growth direction. You should craft data-driven, results-oriented strategies.

Campaign Planning and Execution You will plan and execute multi-channel marketing campaigns by coordinating messaging, timelines, and resources across platforms. You will help ensure campaigns are delivered on time and on target. You should manage campaigns from concept through execution.

Lead Generation Strategy You will design and implement lead generation strategies by identifying high-value channels, optimizing funnels, and improving conversion rates. You will help drive consistent pipeline growth. You should focus on scalable, measurable lead generation.

Account-Based Marketing (ABM) You will develop and support account-based marketing initiatives by identifying key target accounts, personalizing outreach, and aligning marketing with sales priorities. You will help strengthen high-value account engagement. You should apply ABM best practices effectively.

Content Strategy and Collaboration You will collaborate with content teams to develop B2B-focused content, including whitepapers, case studies, and thought leadership pieces. You will help ensure content supports strategic marketing goals. You should guide content direction with strategic input.

Market Research and Competitive Analysis You will conduct market research and competitive analysis by evaluating industry trends, competitor positioning, and customer needs. You will help inform strategic decision-making. You should perform thorough, ongoing market research.

Marketing Funnel Optimization You will analyze and optimize the marketing funnel by identifying drop-off points, testing improvements, and refining conversion strategies. You will help maximize funnel efficiency. You should apply a data-driven approach to funnel optimization.

Sales and Marketing Alignment You will work closely with the sales team to align marketing efforts with sales priorities, ensuring consistent messaging and effective lead handoff. You will help strengthen collaboration between departments. You should facilitate strong sales-marketing alignment.

Digital Marketing Channel Management You will oversee digital marketing channels, including email, paid media, SEO, and social media, ensuring cohesive strategy execution. You will help maximize channel performance. You should manage multi-channel marketing effectively.

How to Apply

Send your updated CV to alexander@xgrowth.com.au. Please highlight your B2B marketing strategy experience, your campaign planning and execution skills, your lead generation and funnel optimization expertise, your proficiency with marketing analytics and MarTech tools, your experience aligning marketing with sales priorities, your strategic and analytical thinking abilities, your communication and stakeholder management skills, your ability to work independently in a remote setting, and your enthusiasm for driving B2B growth. Include a brief cover letter outlining your marketing strategy background, your approach to lead generation and campaign management, and your interest in joining xGrowth as a B2B Marketing Strategist.

About xGrowth

xGrowth is a growth-focused marketing organization dedicated to helping B2B companies scale through strategic, data-driven marketing solutions. The company is seeking a driven B2B Marketing Strategist who brings proven strategic marketing expertise, strong lead generation and campaign management experience, proficiency with marketing analytics and technology platforms, and a passion for driving measurable growth in a fast-paced, remote-first environment.