Role Overview – Twinkl Educational Publishing is hiring a Data Analyst – SEO for a full-time, remote position serving operations across the United Kingdom and internationally. This position is ideal for accomplished data analytics and SEO professionals with strong data analysis and search engine optimization expertise, educational publishing and digital marketing industry knowledge, and the ability to manage analytics and SEO functions effectively, develop search strategy, optimize web presence, support business growth, drive performance, ensure data quality, and contribute to organizational success within a dynamic educational publishing organization.

Data Analytics Operations – You will support data analytics operations by coordinating processes, organizing activities, maintaining systems, and supporting efficiency. You will help facilitate smooth analytics and SEO operations. You should support analytics functions.

SEO Strategy Development – You will develop SEO strategy by analyzing opportunities, identifying keywords, planning approaches, supporting objectives, and implementing solutions. You will establish comprehensive SEO strategies. You should develop SEO strategy.

Search Engine Optimization Management – You will manage SEO by overseeing optimization activities, maintaining presence, supporting rankings, and optimizing performance. You will manage website SEO effectively. You should manage SEO operations.

Keyword Research and Analysis – You will conduct keyword research by analyzing search terms, identifying opportunities, assessing competitiveness, supporting strategy, and documenting findings. You will identify valuable keywords. You should perform keyword research.

Target Audience Keyword Analysis – You will analyze keywords by identifying audience intent, understanding search behavior, assessing relevance, and supporting strategy. You will understand keyword intent. You should analyze audience keywords.

Competitive Keyword Analysis – You will analyze competition by researching competitors, identifying rankings, assessing strategies, and providing insights. You will understand competitive landscape. You should analyze competitor keywords.

Long-Tail Keyword Identification – You will identify long-tail keywords by analyzing search patterns, assessing opportunity, supporting targeting, and documenting findings. You will identify niche keywords. You should identify long-tail opportunities.

Keyword Difficulty and Opportunity Assessment – You will assess keywords by calculating difficulty, identifying opportunities, ranking potential, and supporting prioritization. You will evaluate keyword viability. You should assess keyword metrics.

On-Page SEO Optimization – You will optimize on-page elements by developing content, optimizing titles, improving meta descriptions, supporting formatting, and ensuring quality. You will optimize page elements. You should perform on-page optimization.

Title Tag and Meta Description Optimization – You will optimize tags by creating compelling titles, writing descriptions, supporting clarity, and improving click-through rates. You will optimize title elements. You should optimize metadata.

Content Optimization for Search – You will optimize content by analyzing performance, incorporating keywords, improving structure, and supporting rankings. You will optimize web content. You should optimize for SEO.

Header Tag and Structure Optimization – You will optimize structure by organizing headers, improving hierarchy, supporting clarity, and enhancing readability. You will organize page structure. You should optimize headers.

Internal Linking Strategy – You will develop linking strategy by identifying opportunities, creating links, improving navigation, supporting authority, and maintaining structure. You will establish linking patterns. You should develop linking strategy.

URL Structure and Optimization – You will optimize URLs by creating structure, incorporating keywords, supporting clarity, and improving crawlability. You will optimize URL formats. You should structure URLs effectively.

Technical SEO Analysis and Optimization – You will analyze technical SEO by examining site structure, identifying issues, optimizing performance, and supporting crawlability. You will manage technical optimization. You should perform technical SEO.

How to Apply:

Send your updated CV to claire.bonnett@twinkl.co.uk. Please highlight your data analysis and SEO expertise and professional achievements, your analytics and SEO strategy capabilities, your keyword research and analysis abilities, your on-page and technical SEO expertise, your website analytics and performance measurement skills, your Google Analytics and SEO tools proficiency, your reporting and dashboard development abilities, your communication and data storytelling capabilities, your educational background and professional credentials, your ability to manage multiple analytical and SEO initiatives and drive results, your commitment to accuracy and attention to detail, your enthusiasm for data analytics excellence and search optimization, your strategic thinking regarding analytics and SEO functions, your platform and algorithm awareness and innovation mindset, your time management and productivity, your UK or educational publishing experience.

About the Company:

Twinkl Educational Publishing is a professional educational publishing and digital media organization serving educators and learners globally with a strong commitment to data excellence, search visibility, and organizational success through effective data analytics and comprehensive SEO strategy. The company is seeking accomplished analytics and SEO professionals who bring proven data analytics and SEO expertise and strategic capability, comprehensive knowledge of analytics strategy and search optimization, demonstrated ability to lead analytics and SEO functions and drive organizational growth, strong keyword research and on-page optimization capability, excellent website analytics and performance measurement abilities, analytics and SEO tools proficiency, reporting and dashboard development expertise, communication and data storytelling capability, analytics and SEO tools and technology proficiency.